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UX Design

Mana (Ubisoft) – Marketplace

  • Client

    Ubisoft - Mana

  • Rôle

    UX Designer

  • Outils

    Figma, Miro, Jira

Ubisoft

A company in a silo
A little background

Ubisoft is a French company that develops, publishes and distributes video games. Through its evolution, it has acquired numerous studios and is present in many countries (Canada, India, France, etc.).

Due to this history, it faces a siloed organization in terms of skills, learning, and even the sense of belonging to the company. (Employees see themselves as working for a game, not for Ubisoft).

The Covid crisis has heightened this feeling and distanced employees from each other. Aware of this reality, Ubisoft decided to overhaul one of its internal communication tools: Mana.

Mana is Ubisoft’s internal community platform. It aims to increase exchanges between employees while fostering a sense of belonging to the company.

The Mana experience is based on the creation of a community, by employees from all studios, around professional or personal subjects.

This tool was created in 2012 but hasn’t had a major update in 10 years. After a year of design and research, Mana has been given a makeover, both UX and UI.

Launch phase,

The Beta version

When the new version of Mana was launched, a structured feedback management process was deployed. Initially, feedback from beta testers was collected and centralized on Miro. At the time of launch, a dedicated tool, UserVoice, was introduced to enable the community to vote on the features they considered most useful. This tool, based on a Google form and enriched by the analysis of verbatim and user notes, proved essential for detecting bugs and prioritizing development.

A user request,

A marketplace

From this feedback, we found a strong interest in a classified ad feature between colleagues, at Facebook’s “Marketplace”. Since users are engaged and easily reachable, I took the initiative of contacting some of them to better understand their vision and main needs for this feature. Then I discussed it with the design and development team to take into account their vision and possible technical constraints.

Step 1

Proto personae and their needs

Following an analysis of primary needs and existing tools in different locations, I have highlighted several user paths, associated with proto-personas:

  • The searcher: uses the search engine or publishes a request via a “request” ad.
  • The seller or donor: offers objects or services.
  • The finder: reports an object or solution.
  • The average user: uses Mana’s other functionalities.
Step 2

Mapping of all the paths

Once the users and needs had been identified, I mapped out the needs, pain points and meeting points of our various people using an experience map.

Step 3

Functional impact assessment

This functionality presents several challenges: moderation, user rights, contact points and categorization of offers, all taking into account the varied uses of Ubisoft studios around the world.

Realization

Wireframes

Marketplace – Home screens

Marketplace – Ad in feed

Marketplace -Advertise

Marketplace – Creating an ad

What I learned

This project enabled me to structure a functionality by defining different user paths, which were tested twice in the form of wireframes. These tests were essential for refining the experience and integrating complex aspects such as confidentiality, moderation and ad categorization.

It also allowed me to work closely with developers, POs and UI designers, reinforcing my ability to work cross-functionally on an ambitious and eagerly awaited project.

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